
Our Company
CitiHomes Builder and Development, Inc. (CitiHomes) is a domestic corporation established on March 1983 to engage in the business of real estate development.
Our major business activities include the acquisition of raw lands, the development of the lands into residential and commercial subdivisions, the sale of lots, house and lots, and commercial units, and the provision of a wide range of financing for our customers.
CitiHomes has completed the following residential subdivision projects:
-
CitiHomes Las Pinas, Barangay Manuyo, Las PinasCity (1993)
-
CitiHomes Regency, ParanaqueCity (1997)
CitiHomes’ on-going projects include the following:
-
Northgate Park Executive Homes I and II, Santo Cristo, San Jose del Monte City, Bulacan (10.5 hectares)
-
Northgate at Classica Subdivision, Santo Cristo, San Jose del Monte City, Bulacan (4 hectares)
-
Northgate at Sarmiento Homes, San Jose del Monte City, Bulacan (8.3 hectares)
-
Summerfield Subdivision, Barrio Osorio, TreceMartiresCity, Cavite
-
CitiHomes at GrandPlaza, Imus, Cavite
Our company has been in operation for the past twenty three (23) years with our affiliate company Masaito Development Corporation (MDC) and, in many circumstances, acted as a single entity.
Realizing then the need to focus on the PhP0.60M to PhP2.0M property market segment, the “New CitiHomes” spun off in the middle of 2006 to concentrate its efforts of acquiring, developing, selling, and financing low- to medium-cost residential projects.
Our Business Strategy
Guided by our Vision, Mission and Core Values, CitiHomes has adopted the following business strategies:
Practical and cautious financial management
We believe in traditional and proven financial management philosophies. Our operations and processes, strategies and costs are constantly reviewed, analyzed and evaluated.
Concentration on core business and specialization
We see to it that we remain focused on our core competency of developing low- and middle-cost housing projects. Any diversification from this primary strategy extends merely to backward and forward supply chain integration in order to better control the quality of our commitments, products, and services.
Careful site selection
The company adheres to key principles in selecting the locations of our future projects, namely, accessibility, proximity, feasibility, and growth potential.
Capitalizes on strong business partnerships
We capitalize on our strong and lasting business partnership with our financing institutions, suppliers and contractors, brokers and agents. Cost savings generated out of these partnerships are naturally passed on to our buyers.
Innovative construction techniques and designs
We constantly improve our products to be able to adapt to the ever-changing market demands. The company’s management and staff are frequently sent to training and seminars to relentlessly improve their skills and competence.
Creation of affiliates for supply chain integration
To cut cost and improve efficiency, we have established, to date, three companies that take care of some of our requirements – concrete hollow blocks are being supplied by Templar Concrete Products, water supply by Basic Enterprises, and landscaping by FaithGardens and Orchids.
Concept of not just a home but a community
We believe that we don’t just build houses. We build lives. CitiHomes will hold true our Mission, Vision and Values. Every project of CitiHomes, from Il Giardino onwards, shall feature a CitiHomesCommunity Center.
Recruitment and constant training of key people
Realizing that one of CitiHomes’ biggest assets are our people and that the quality of our personnel and their capabilities are the key ingredients in our CitiHomes’ successes, we constantly search for the right people and arm them with additional knowledge through continuous developmental trainings.
Compliance to its culture of integrity
CitiHomes sees to it that it operates and follows the strong business ethics it has set for the company. CitiHomes’ pro-active stance, supported by strong ethics-directed communication and employee training ensures that ethical culture is built and sustained.






